Keyword Research

The basis of SEO is keywords. You won't acquire traffic from Google no matter how hard you attempt if no one is looking for what you're writing about.


The basis of SEO is keywords. You won’t acquire traffic from Google no matter how hard you attempt if no one is looking for what you’re writing about. That is why we created this tutorial for newcomers. It shows you how to use a tried-and-true keyword research methodology that you can simply customize for your website and objectives.

In this guide, we take a walk through what is keyword research? How to start keywords? how often do you do it? How to track your keywords? And some widely used keyword research tools.

What is Keyword Research?

Keyword research is the idea and subject that technique used by search engine optimization(SEO) professionals to identify and research searches that people use to locate products, services, or general information in search engines.
Keyword research gives marketers a clearer idea of how popular specific keywords are and how difficult it would be to compete for certain terms in organic search results, guiding optimization efforts.
Understanding the words your target clients use when looking for your products, services, and content is the goal of keyword research. After then, it’s a matter of assessing, comparing, and ranking your website’s top keyword chances.

When it comes to keyword research, how often should you do it?

Keyword research is a continuous process rather than a one-time event. Keywords are the cornerstone of your website, thus re-evaluating and maintaining the building blocks you utilize on a regular basis is essential. The search language evolves on a regular basis, new keywords emerge, and your audience’s needs change over time. 

As a result, if you’re trying to develop new website content, keyword research is a task worth completing. This applies to creating a new website, producing a new blog post for an existing site, determining whether to advertise a specific product or service, and more. It’s also useful for reorganizing and condensing material on an existing site.

The material on your website should be tailored to meet the needs of your target audience. You can continue to generate material that your audience will enjoy and share by routinely monitoring how people search and identifying not only the most popular searches but also the precise and ever-changing ways that people search for content inside your niche of the internet.

How to track down and sort out Keywords for a website?

  • Recognize the most crucial factors to consider while choosing keywords.

  Sources that Google deems authoritative will be given greater weight. That means you need to do everything you can to establish yourself as an authoritative source by adding useful, informative material to your site and promoting it to get social signals and backlinks. Unless your material is extraordinary, you have a decreased chance of ranking if you’re not viewed as an authority in the industry, or if the SERPs for a term are full of heavy sources you can’t compete with.

Relevance is a factor that Google considers when ranking material. The concept of search intent comes into play here. Only if your content matches the needs of searchers will it rank for that term. Furthermore, your content must be the most up-to-date and comprehensive resource for the question.

  • In each bucket, look for a combination of head phrases and long-tail keywords.

 Head terms are keyword phrases that are usually shorter and more generic, ranging from one to three words in length depending on who you speak with. Long-tail keywords, on the other hand, are three-word or longer keyword phrases.

It’s critical to double-check that your keyword strategy includes a mix of head keywords and long-tail terms, as this will ensure a well-balanced keyword strategy with long-term goals and short-term gains. Because head phrases are commonly searched, they are more competitive and difficult to rank for than long-tail terms.

  • Check out how your competitors are performing for these keywords.

 It makes sense to work on raising your ranking for keywords that your competition is ranking for as well. However, don’t dismiss the ones that your competitors appear to be uninterested in. This could be a fantastic chance for you to gain market share on key terms.

Comprehension of the balance between phrases that are more challenging due to competition and terms that are more realistic will help you maintain the same equilibrium that the combination of long-tail and head terms permit. Recall the idea is to end up with a list of keywords that provides some easy victories while also assisting you in achieving larger, more difficult SEO goals.

  • To narrow down your keyword list, use Google’s Keyword Planner.

It’s time to enhance your lists with some more quantitative data now that you’ve found the correct balance of keywords. To do this, you have a choice of tools at your disposal, but allow me to suggest my favorite method. Using Keyword Planner, you can get search volume and traffic projections for phrases you’re considering. Then, using the information from Keyword Planner, use Google Trends to fill in the blanks.

Use the Keyword Planner to find any terms on your list that have a disproportionately low amount of search traffic and do not contribute to the healthy balance we outlined before. However, before you delete anything, go to Google Trends and check out their trend history and forecasts. You can determine whether low-volume phrases, for example, are something you should invest in now to enjoy the rewards later. Or perhaps you’re simply looking at a large list of terms and need to reduce them. Google Trends can help you identify which terms are becoming more popular and thus require more attention.

How to get started with keyword research?

Consider how potential customers might search for your company or website when conducting keyword research. By, using keyword research tools, you can expand on those ideas and find even more keywords.
You must be well-versed in your industry and understand how keyword research tools operate and how to make the most of them.

1.Create a list of ‘seed’ keywords.

The seed keywords form the basis of the keyword research process. They help you define your niche and identify your competitors. Each keyword research tool will request a  primary keyword, which it then uses to generate an enormous list of keyword ideas. coming up with primary or seed keywords is simple when you already have a product or service. Consider what people will type into Google to find what you have to offer.

2.Examine the keywords for which your competitors are ranked.

The best way to begin keyword research is to look at which keywords are already sending traffic to your competitors. However, you must first identify those competitors. That’s where your keyword list comes from. Simply enter one of your seed keywords into Google and see who comes up on the first page.
In any case, when determining competing websites, you must still use your best judgment. If you see major brands ranking for your seed keywords, such as Amazon or The New York Times, you shouldn’t necessarily consider them competitors. Always search for websites that are similar to your own—or the direction you want to take it.
Once you’ve identified a few websites that fit the bill, enter them one by one into a competitive intelligence tool, such as Ahrefs’ Site Explorer, and review the Top Pages report. After that, you’ll see their most popular pages ranked by monthly search traffic. Each page’s “Top keyword” is also displayed in the report. That’s the source of the majority of organic traffic.

3.Make use of keyword research tools.

 Competitors are a great source of keyword ideas. There are, however, a plethora of keywords that your competitors aren’t targeting that you can discover using keyword research tools.

All keyword research tools work in the same way.  when You enter a seed keyword, and they generate keyword suggestions based on that keyword from their collected database. Google Keyword Planner is the most well-known keyword tool. It’s completely free to use, and while it’s designed primarily for advertisers, you can use it to find SEO keywords as well.

4.Investigate Your Niche

Everything we’ve covered thus far is sufficient to generate an almost infinite number of keyword ideas. But, at the same time, the process keeps you “in the box.” It is constrained by your seed keywords as well as the size and freshness of your keyword tool’s database. As a result, you’ll almost certainly miss some good ideas.

You can overcome this by conducting a more in-depth examination of your niche. Also, browsing industry forums, groups, and Q&A sites is a good place to start. This will help you discover more issues that your prospective customers are facing that did not appear in keyword tools and that none of your competitors bothered to address.

Widely used keyword research tools :

1.Google Keyword Planer
This free tool will allow you to explore the keywords related to your business and can also see the monthly search estimates of the specific keyword and the cost to acquire it.
Keyword Planner helps you research keywords for your Search Network campaigns.

SEMrush is a keyword research tool that will allow users to explore the organic and advertising value of any keyword based on search volume and history, keyword difficulty, CPC, number of results, and more
. And also provide suggestions by giving around 10 keywords that your competitors are already using.

3.Google trends
Google trends are used for comparing the trend and researching the geography of the trend.
 4.Ahrefs Webmaster Tools
For reviewing all of the keywords for which you currently rank, as well as their estimated search volumes, Keyword Difficulty scores, traffic potential, and other useful SEO metrics.
AnswerThePublic is different from other keyword research tools. They present keywords in a nice visual format, but you can also see them in a list or download the results as a.csv file.

If you’re new to SEO and keyword research, this is a great tool to try because you don’t even need to create an account to use it. 

6.Uber suggest
Uber suggest
is a keyword research free tool from Neil Patel that provides search volume data, keyword suggestions, keyword difficulty, and more.

7.Long Tail Pro
Long Tail Pro is a keyword research software. It allows the user to generate thousands of distinctive “Long Tail” keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.

Consider what and how we often use keywords, as well as their characteristics. To learn more about or acquire information about further goods. Join Digital Growth Architect as a beginning point for our learning journey, and get in touch with us for further information.

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